Selected work

Case studies

Six products, each with a different centre of gravity — enterprise scale and engineering partnership, field research, commercial growth, founder ownership, AI tooling, and design-to-code.

From employee #7 to a $50M+ acquisition

Cyber Threat Intelligence

From employee #7 to a $50M+ acquisition

Product Design & Design Systems

Seven years designing a cyber threat-intelligence platform, embedded across engineering and C-level leadership through two acquisitions. Built a coded style guide that design owned directly, and sequenced the roadmap on user research.

$50M+acquisition
7years
#7employee
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Building volunteer software from absolute zero

Volunteer Management

Building volunteer software from absolute zero

Product Design, Brand & Marketing

In-person usability testing with the non-profit leaders who would use it. Research surfaced that volunteer managers need just three things — who is going, what they are doing, what they are bringing — and designing around exactly that made the product click.

60%reported turnout lift
1000susers
0→1zero to one
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10x lead generation, then an award-winning app

Field Service SaaS

10x lead generation, then an award-winning app

Product Design & Growth — managed 4 designers

A/B testing proved we could win HVAC and plumbing leads and keep those customers longer. That insight let the company pivot and scale, and earned the app redesign I led through to a Best Field Service App win.

10xlead generation
4designers managed
#1best app award
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An AI-native scheduling platform, owned end-to-end

Scheduling SaaS

An AI-native scheduling platform, owned end-to-end

Founder & Product Designer

Founder ownership of research, product design, the coded design system, and the marketing site. Competitive research across four incumbents found the UX gap; mobile-first schedule management became the central bet.

1000spaying users
5employees
$1.99per user/month
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HOA software built with modern AI tooling

AI-Assisted Build

HOA software built with modern AI tooling

Designer & Builder

Vetted the commercial HOA vendors for my own board, concluded none fit, and designed and shipped a full platform solo — including a bug-report flow that routes into a development agent and emails the resident when the fix lands.

1person team
AIend-to-end build
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Where design-to-code became how I work

Design Technologist

Where design-to-code became how I work

UI-Focused Product Designer

Voting software with a high UI bar. Most of the work was building coded components in HTML, CSS, and JavaScript and pushing them into a shared style guide treated as the source of truth — the origin of how I still work.

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Beyond product

Civic work & brand

Two projects outside the product-design track that I care about for different reasons.

Civic / 501(c)

Protect Fauquier

Protect Fauquier

Founded a 501(c) to stop Dominion Power running high-voltage lines in front of my home to power an Amazon data center. Built protectfauquier.com, ran awareness ads, recruited a board — and as a team convinced them to bury the lines instead.

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Brand & Product

Wu-Tang

Wu-Tang

Designed physical products for Wu-Tang and helped launch their first e-commerce store on Shopify, working with the iconic “W” logo and coordinating screen printers to scale online sales.

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Get in touch

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